The app HUJI is a disposable camera app that makes photographs look like they’re straight from the 90’s–and in 2018, it’s taking everyone by storm.
The photographs taken on HUJI are automatically filtered, stamped with a date, and must even ‘develop’ (a few loading seconds on the app) before you can view them in the app’s camera roll. Even when you take a photo on HUJI, you can’t see the picture you’re taking unless you put your eye up to the ‘viewfinder,’ which then allows you to see the screen like your normal iPhone camera would.
Naturally, HUJI is dominating Instagram posts. Look into the HUJI tag on Instagram and you’ll find countless selfies, ‘artsy’ photos, and landscapes peppered with the saturated glow that HUJI tends to give each photo—and, of course, the date—stamped on the corner, the month and day you took your photo, ’98.
Even celebrities such as Millie Bobby Brown (Stranger Things) and Timothée Chalamet (Call Me By Your Name, Ladybird) have used the HUJI app to post photos on their Twitter and Instagram accounts. HUJI is truly bringing back the aesthetics of the 90’s to digital photography, and without the environmental damage that disposable film cameras bring. There’s no doubt that with this exposure, the HUJI app will continue to be downloaded again and again, bringing us back to the aesthetics of the 90’s—but who can really complain?