True Urban Culture NEXT UP alumn, No/Me is back, and this time she is gracing us with her latest single, Zayek. Zayek is a collaboration single between No/Me and the Israeli hit-maker, artist, Eytan Peled, who is best known for his very own number 1 single, Where Are The Days, which went number 1 on the Israeli music charts due to its unique blend of Arabic, Hebrew, and English song lyrics.
Zayek is a song about modern love and the unique trials and tribulations that come with modern dating and forming deep romantic connections with someone that many of us young Millenials and Gen-Z folks know all too well.
What’s most troubling about the whole ordeal is that some of us are the end product of a cycle of failed romances from our parents, which either stunted our own emotional development and ability to commit long-term or made us gun shy about remaining open to love after giving our hearts to the wrong individual, only to get it back with the imprints left of those that we let use and abuse it.
However, Zayek is a track that leaves us with hope for a better tomorrow as long as we make the most out of today. In a statement to True Urban Culture, No/Me went on to further describe the dichotomy between the man and the woman’s viewpoint regarding the relationship on the track by stating that “The man, fighting an internal battle between maintaining his independence and forging a deep connection, views the woman’s vulnerability as a strength, aspiring to be more like her.”
The collaboration on this track between No/Me and Eytan also features Israeli Hip-Hop producer, Ofir Yogev, who co-wrote and produced the track. And to give the song a middle eastern flair, Offir reached out to Yemenite-Israeli instrumentalist, Elyasaf Bashari.
The visual for the single also features Ofir’s longtime friend and dance crew mate, Elie “Polyrock” Haddad to direct the music video. The visual was shot in the historic city of Jaffa in southern Tel Aviv, Israel. Jaffa is one of the only cities not just in Israel, but the entire world where Jews and Arabs can co-exist in harmony. Afghani-Israeli dancer, Opal Harati, brought the visual to life with her choreography that perfectly depicts the encapsulation of both the male and female sentiments of the track.
Check out the visual for Zayek below.
Zayek is also available on all streaming platforms and digitally where music is sold.
