Zion Williamson is gearing up to be the face of the NBA for future generations. Zion has signed his first signature shoe deal with the Jordan Brand, making him the first Gen Z athlete to have a sig…
Sneakerheads
Nike Is Suing Over The Release Of Lil Nas X’s “Satan Shoes”
Apparently “The Devil Wears Prada,” and Nike. Rapper Lil Nas X has released “Satan Shoes,” which are modified Nike Air Max 97s, and Nike is not happy. They are suing the shoe’s manufacturer,…
Nike VP Resigns & The Resell Business in Sneaker Culture
This past Monday, Nike’s VP Ann Herbert had stepped down from her position. She had resigned due to surrounding speculation that she influenced her son’s company that buys and resells s…
What You Can Expect From the Nike House Innovation and Their Treasure Hunt in Paris to Find Your Perfect Pair of Sneakers
The American sports giant doesn’t stop with its innovations, ranging from a brand new immersed experience in-store to an amazing sneaker treasure hunt! And it’s just the beginning of new (sneakers)…
What to Expect From the Adidas X Kid Cudi Collaboration
After an Artillery Hi Bill & Ted collaboration, Kid Cudi signed a new design deal with Adidas, for his first signature sneaker. So now, let’s discover this new shoe inspired by basketball and s…
Drake Announces His Clothing Lable NOCTA With NIKE
Drake and Nike are set again to make all the hypebeast and resellers’ pockets hurt this holiday season. Yesterday, the Toronto rapper went to his Instagram to post pictures and a trailer to announc…
What to Expect From The Jordan1 x J. Balvin Collaboration
This surprising pair of Jordan which is covered with multicolored textile has been Revealed during the Super Bowl 54’s celebration by the Colombian Reggaeton star at the beginning of February. For …
Drake Teases a Second Nike Collaboration
Everybody knows that 34 year-old Drake prefers his ‘checks over stripes’, but the rapper has shown his adoration for the brand once again after teasing another Nike collaboration. We are expected t…
Cardi B Sells Out First Club C Shoe Collection with Reebok
Cardi B teamed up with Reebok for a Club C shoe collection that hits all the important points when it comes to fashion statements: affordable, fashionable, and available for everyone in the family.…
How Streetwear is Becoming White Washed and Gentrified
The Black community is known for being the birthplace for many of the major fashion trends we see in society today. From sneakerhead culture to the deradicalization of braids, twists, and knots. We…