With airline companies struggling to gain profit as a result of a loss of travel due to the worldwide pandemic, some airline companies are looking for ways to make money.
Recently, some airline companies in Asia have been offering ‘flights to nowhere,’ in which people are able to purchase airline tickets that will take off at the same location that it will land.
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While this may sound nonsensical, a lot of people actually want to experience this flight to nowhere. One passenger abroad a Taiwanese airline stated that she wanted to experience this flight to nowhere when her abroad program got canceled and she heard about this opportunity online.
Surprisingly, these flights are not inexpensive—one airline, Australia’s Qantas airline, charged almost $800 for a round-trip flight that overlooked the great barrier reef and the flight’s tickets sold out in about 10 minutes.
Some flights to nowhere don’t even take-off. Entertainment companies have created fake airplane cabins to simulate the flight experience. While in their seats, passengers are given meals, beverages, and are able to tour famous attractions through a virtual reality headset.
Marketing digital analyst Mingming Chen says that these trends show that people are ready to be done with quarantine and other restrictions. People want to travel; however, they don’t want to be stuck with facing long quarantines upon arrival back to their home countries.