Adidas Originals is partnering with Noah NYC to release their first collaborative collection made from recycled materials: expected to drop globally on August 27.
The collection is dedicated to the “appreciation and celebration of the ocean,” as Brendon Babenzian – founder of the luxury streetwear brand Noah – has a passion for ocean conservation.
The collection includes Noah’s influence on two different silhouettes – both featuring Primeblue knitted uppers. Prime blue is a high performance recycled material made from up-cycled plastic waste, which is produced in part with Parley Ocean Plastics. The archival SL72 model features Primeblue knitted uppers in black, or green and blue with a sunset orange midsole, finished with white laces. Both sneakers adorn the signature three-stripe branding, along with Noah’s seashell graphic. The SL20 model is a performance-based running shoe and is also featured in two colorways.
The release is directed towards Babenzian’s fond memories of growing up on Long Island and reflecting on the damage done to many oceans the environment as he grew up. His affinity with the ocean and running has had a huge contribution to the design and components of the collection
“The water and the ocean were the backdrop for everything where I grew up. We always found ourselves on the water in one way or another. We spent incredible amounts of time at the beach, fishing or just hanging out near the water. Now that I am an adult with the ability to see the damage we’ve been doing to the environment and bodies of water in particular, I am in a position to try to correct some of that damage” says Babenzien.
The collection is heavily inspired by Babenzien’s passion for running too, as the collection also focuses on a running jacket, crewneck sweatshirt, t-shirt, shorts, socks, a and cap. All pieces are made from 100% recycled polyester.
“For decades, Adidas has continually pushed the boundaries of design by working with pioneers in the fashion world. Merging Noah’s blend of influences with Adidas’ sporting heritage, the collection is simultaneously a celebration of performance running technology and archival aesthetics,” Noah and Adidas wrote in a press release.
