GRAIL is an up and coming brand based out of Atlanta that looks to provide your closet with coveted, statement essentials. From the beautiful branding to the high quality product, the GRAIL team honestly believes they are the “grail” of fashion and culture. The brand looks to put their stamp on the fashion scene, bringing something exciting and new to your wardrobe. Now, let’s dive in and see what GRAIL is all about.
Building the GRAIL
The inspiration behind the creation of the brand is fully linked to the individuals involved. The lives and creative abilities of two apparel designers, a graphic designer/art director, and a PR, marketing genius would collab to create something new and innovative to bring to fashion. The brand is rooted in the idea that creative diversity and expertise in skill feeds culture and builds legacy, so these individuals knew with their respective talent and experience that they could collectively contribute to the culture. With this idea in mind, co-founder of GRAIL, Phillip, organized the initial meeting and presented it to the rest of his team, who accepted the challenge. From here, Grail would be born.
Why GRAIL?
The teams skillset and versatility is their strength, providing them with the ability to serve many as opposed to a few, so when Erin, another co-founder, mentioned using the name GRAIL, it naturally fit. The brand’s goal is to provide consumers with the “grail” of clothing and culture. The designers want the pieces you wear to be multidimensional, complimenting anyone’s personal style and making the buyer feel like they’ve found “it”. This brand is truly made for any and everyone, from the fashion enthusiast to the culture curator.
The Pieces
The pieces that GRAIL provides are luxury, staple items that can be a wonderful complimentary piece to any fit. The team studied the current market for trends in color palette and fabrication to remain in vogue and ring the consumer the best product possible. The rich, high-quality fabrics used in the pieces are also very aesthetically appealing to the eye. The luster of the satin, along with the strategically design within the products gives GRAIL pieces the unique, standout look you need. Their statement pieces include lux satin and vegan suede jackets, bombers, and hoodies
GRAIL: Be Found
The brand looks to continue to soar and expand their line, bringing consumers cutting-edge pieces to make their personal fashion statements. November 3rd, the company had their official reveal event, showcasing many of the items pictured in this article (you can check out the event recap above). They have recently released their fall collection, which includes the lux satin and vegan suede jackets, bombers, and hoodies, along with a collaboration with CROSSBOWS, a line of bowties that are draped with luxurious, eye-popping jewelry. All of these items can be seen and purchased on www. grailatl.com and in select retail stores. For all inquiries contact: info@graitatl.com and make sure to also follow GRAIL on Instagram and Facebook @GraitATL for more news, updates, and releases. GRAIL: Be found.
