The global “Starboy” not only continues to show his star power through music, but is doing it through fashion as well. The Weeknd’s gazing vocals and style has landed him deals with big brands like Puma and H&M, which he released a collection for this past spring. With the spring collection doing so well, he announced earlier in the month that he would team up with H&M again to bring you the “X.O.” Fall collection.
The 18-piece collection will include several fall garments such as bomber and varsity jackets, coats, hoodies, crewnecks, graphic tees and more. A lot of the attire will include the artist’s signature “X.O.” branding, cementing his stamp on the collab. The Weeknd has already teased one of the items on Instagram, where he is sporting a purple and black letterman jacket with a huge “W” on it. He is also seen wearing it in Lil Uzi’s hit song and video “XO Tour Llif3″. He has also been seen out in a black bomber with X.O.” branding and patches with Selena Gomez by his side.
“I had a great time selecting my Spring Icons at H&M”, The Canadian star said in a recent press release about the collaboration. “I was so happy with the first collection, I wanted to put my stamp on the pieces even more. We’ve been much more playful with the logos and I love the sense of identify that runs through the collection.
The collaboration drops just in time for fall, as these pieces are set to hit store shelves and be available online today.