The once-popular record label of Ye, GOOD Music has lost one of their best rappers. Detriot rapper Big Sean announced on Twitter this past week he’s leaving the GOOD Music label to earn more money from his music. The news comes on the heels of his latest project, a collaborative EP with producer HitBoy. Fans noticed the project was released by Def Jam, another Universal Music company, rather than GOOD Music. When pressed about it, Big Sean confirmed the news.
“That’s a forever brotherhood”, Big Sean said of GOOD Music on Twitter. “But business-wise, I had to start getting a bigger cut! I worked my way out that deal”.
It’s been rumored that Big Sean is looking to create his own record label and thus keep ownership of his work. The news sent shockwaves through the industry, many looking back on Ye’s 2020 big label rant on Twitter. Big Sean, during that time, tweeted out in support of Ye fighting for artist’s masters. Looking back, it seems those words have a different meaning.
Big Sean leaving after 14 years is part of a larger problem GOOD Music has been dealing with. Other artists who have left GOOD Music include Common, John Legend, Kid Cudi, and Teyana Taylor. Despite making the claim of fighting for every artist, it seems Ye has yet to hold on to his promise. As for Big Sean, creating his own record label seems to work for him on his own terms.
“By the way this the first project where I’m on my own label as well, no more lil dawg shit!!!!” he tweeted. “I bossed up! #DONLIFE.”
What You Expect was released with credits to FF To Def Entertainment and Def Jam Recordings, a division of Universal Music Group that also distributes G.O.O.D. Music. FF To Def is an LLC based in Detroit — Big Sean’s hometown — according to public filings, suggesting this is his own new imprint with Def Jam, according to Billboard. Big Sean is managed by Zeno Jones.