The WNBA has inked an 11-year media rights deal with Disney, Amazon Prime Video, and NBCUniversal, valued at approximately $2.2 billion. This agreement, which may reach $3 billion with future partners, represents a significant milestone for women’s basketball.
Commissioner Cathy Engelbert highlighted the deal as a testament to the growing value and interest in the sport. The new contracts will see over 125 regular-season and playoff games broadcast annually across various platforms, including ABC, ESPN, NBC, USA Network, Peacock, and Prime Video.
Disney will handle WNBA All-Star events and the draft, while Amazon remains the home of the Commissioner’s Cup championship game. This comprehensive deal also includes a clause to reassess rights fees after three years, ensuring continued alignment with the league’s value.
This partnership underscores the WNBA’s commitment to sustainable growth, benefiting players, teams, and fans alike. The league’s additional negotiations with CBS and ION could further boost media revenue, significantly enhancing the visibility and support for women’s basketball.
