This year, countless fashion shows will either be delayed, canceled, or given in an online format due to the unforgiving COVID-19 pandemic. TikTok’s take on fashion month is not any different. TikTok gives fashionistas a platform to spread their love of fashion and bring a smile to those at a fashion block because of the pandemic. Even luxury companies like Dior and Balenciaga are getting in on the fun, reaching out to TikTok to get more people to see this season’s new trends and styles. Unlike any other virtual fashion platform, TikTok is not only educating next season’s styles but also educating the public on the culture of fashion. Many infer that TikTok found a need to stop cultural appropriation in time for Halloween as it has been increasingly prominent in fashion in the last few years. How will Tiktok fashion month be impactful and why now?
To answer the latter, over 800 million people currently have TikTok and many people from those 800 million follow big fashion stars such as Shay Mitchell who has over 4 million followers. Additionally, huge luxury companies like Dior and Gucci take TikTok by storm encompassing more than half a million followers. Both these stars and companies have taken a part in some aspect of TikTok’s fashion month and their followers have been following in their footsteps. Furthermore, anyone is allowed to hashtag “TikTok fashion week” which gives the spotlight to fashionistas just starting out. Some of these fashionistas have gained a large following in recent years like Wisdom Kaye who has more than 3 million. With all these aspects in mind, almost no one on TikTok can go without seeing some part of fashion month making it even more impactful to the general public.
Besides large companies and stars making Tiktok fashion month a hit, much of the trend is based on the education and celebration on cultural fashion to make people aware of what cultural appropriation is and how to stop it. From symbolic cultural patterns to dances that require unique cultural clothing, TikTok has it all covered and many think it has to do with trying to combat the many who may potentially use cultural appropriation in their Halloween costume.