This past Wednesday, July 20th, Irish rapper Rejjie Snow collaborated with popular UK street brand Life’s A Beach as part of Selfridge’s recited project celebrating the anniversary of William Shakespeare.
Founded in the late eighties by Jeff Thodosakis and brothers Brian & Mark Simo, Life’s a Beach became synonymous with the world of extreme sports.Today, thanks to the talent of designer Jake Church the brand is set for a revival, with the help of their impressive archive. At the heart of Church’s design process is the belief that in order to create something relevant you have to take inspiration from multiple sources, from music to history.
Rejjie Snow x Life’s A Beach’s 6 piece collection is comprised of hooded jumpers, t-shirts and jogging bottoms, all emblazoned with the words “nothing is for nothing” printed in the brands signature typography.
Prices start at £30 for a long sleeve tee to £50 for a printed hoodie.
Rejjie Snow and Life’s a Beach chosen charity is TechSpace, a charity that supports and trains youth workers in Dublin to use technology in their youth centres to inspire young people to create with tech.