Singer Dua Lip joins celebrities such as Kylie Jenner, Cara Delevingne, and Rihanna as she became the newest global brand ambassador for Puma.
— DUA LIPA (@DUALIPA) November 17, 2020
The artist announced her partnership on November 17, and is looking forward to being part of the Puma family.
“My very first memory of Puma was when I was around six or seven years old and my Dad bought us a pair of matching burgundy suede sneakers, they were my favorite shoes!” she told British Vogue.
According to Puma, the main goal with Lipa’s collaboration is “to help women around the world, not just by being featured in global campaigns, but through important inclusive initiatives close to her heart,”
“I’ve got so many ideas for the projects and campaigns I’ll be taking part in, and look forward to bringing them all to life with the Puma team.” she told British Vogue when asked about her plans for her partnership.
Lipa has many upcoming projects with Puma, including a big role and advocate for Puma’s “She Moves Us” campaign, which debuts next year. The campaign focuses on women empowerment through the connection of sports and culture.
“We think she embodies what today’s consumer is looking for in a role model,” said Adam Petrick, Puma’s global director of brand marketing.
Lipa’s first big collaboration with Puma was during her Studio 2054 Livestream project, which first streamed on November 27. Puma was the key sponsor to what Lipa described as “a brand new multi-dimensional live experience.” Her performance was bold and breathing taking, with surprise guest appearances including FKA Twigs and Elton John.
Fans can’t wait to see what Puma and Lipa’s adored style brings to the table in future collaborations!