Social media is the websites, applications that enable users to create and share content or to participate in social networking. Creating platforms to communicate in ways that the introverts and extroverts of the world benefit from. Social Media has different networks that range from new apps to old advertisements that you can interact with. Today, YouTube has a huge impact on society because these networks can fulfill people’s needs and voids through a media source. These socialites are paid tons to do it. Continuously dominating the same market in a way that connects the world to society even more.
YouTube creates a lot of content on one big platform. The average YouTube videos that are viewed per day is over a million views. People invest their time looking into the lives of others through lifestyle, how to, Vlogs, pranks, and more. Suddenly, it’s not just a social media asset, but a career. More and more “influencers” are putting themselves out there for the world to see. Ads are presented before, during, and sometimes after content to raise money for the network and creators. This is something that sets the network itself apart from the rest of social platforms. Who would’ve thought you could make a ton of money doing everyday things?
Jeffree Star makes a grand total of 18 million dollars in one year. First gained fame on MySpace and joined YouTube in 2006, sharing homemade music videos and makeup tutorials. The 33-year-old has since become a makeup mogul and launched Jeffree Star cosmetics, which sells $100 million worth of products annually, Forbes reports.
Other influencers such as Jake, Ryan, and Logan Paul, Smosh, Dude Perfect reach almost 100 million in total!
Although, like Instagram and Tinder, YouTube keeps you updated with new content and things everybody is sharing. Now with just a swipe, you can see new uploads faster. The network has updated its app to feature stories just like the one on Instagram and using notifications to keep viewers on high alert for new things or profiles. This not only fulfills people’s needs of wanting more but also that void of what’s new/next.
What’s next? Youtubers. Now more than ever you can have a side hustle that brings in as much or more than your actual career. Artist, flight attendants, TV personalities, and etc. are known for their promotion of their everyday lives, but bringing it to a larger platform. It pays to have people tuned into your life. Imagine getting paid thousands to millions for content you like and people love to be nosey for. Brilliant!