Artists and performers globally have cancelled endless concerts and tours since the initiation of the pandemic. The music industry however has yet to face destruction besides these circumstances as singers have taken over online resources providing their fans with live content. YouTube has been the main platform artists have chosen to express themselves, collaborating with Global Citizen and multiple Covid-19 Relief programs.
Global Citizen aims to take action upon one of the world’s biggest challenges; extreme poverty, especially during this time. Therefore, the joint effort between the organization and the artists benefit both parties in accomplishing their individual goals. However, as the months go by, it gets tougher for performers to compromise with the existing forms of entertainment for their fans as they typically connect with them through concerts.
Live performances offer the audience a unique experience like no other, filled with emotion, realism, and authenticity. In the long run, if concerts continue to be banned due to Covid-19, then artists will lose the connection they have with their supporters. Increasing social media activity, delivering music lessons, and performing covers and acoustic versions of songs can keep the audience involved until touring returns.
The profit and income lost, however, through the shutdown of the touring industry could harm artists and their teams, possibly resulting in people losing their jobs, as their positions will no longer be needed. Depending on the lasting effect of the pandemic, the extent of this damage will be determined. On the other hand, the hold set on touring gives artists the opportunity to work on fresh material and prepare for new albums, bringing a hint of positivity to the game.
A pause on performing, but not an end on creativity; artists should adopt this motto and continue working on their music even through this current, global circumstance. People want to keep discovering new content through the artists they love while the pandemic slowly diminishes through time. The music industry can therefore battle Covid-19 and hope for a brighter future through creativity, patience, and willingness in adapting to this new normal.
