EA decided to hold off on its release to reveal the first look of Madden 21. The reason for their decision came from ongoing protests and civil unrest in cities across the country following the death of George Floyd. Twitter was quick to react to both statements from the brands resurfacing issues that were once opposed. One user responded to the gaming brand, EA Sports, who once censored Kaepernick’s name from the soundtrack on Madden 19. third verse on the uncensored version of the song includes a broadly innocuous lyrical reference to Kaepernick: “You boys all cap, I’m more Colin Kaepernick” raps Big Sean. Four years ago, Kaepernick made a peaceful statement that the NFL must have forgotten that they did not agree with and now have the “urgent need for action.” The former San Francisco 49ers quarterback who protested against racial injustice and police brutality has been donating to BLM Movements and organizations looking for a change.
An official statement from EA SPORTS pic.twitter.com/MKdgJjvKJB— Madden NFL 20 (@EAMaddenNFL) May 31, 2020
What all of this statement really says:— Gregg Bell (@gbellseattle) May 30, 2020
Colin Kaepernick was right.
The league’s owners—the commissioner’s bosses—blew this years ago when they didn’t care. https://t.co/3qcDfytQFY
Colin Kaepernick warned the NFL- they didn't listen – now they want to hop on the bandwagon? Hell naaw! Fk Roger Goodell. Fk the NFL— Baligubadle (@Baligubadle1) May 31, 2020
Roger Goodell, May 2018: Subjected teams to fines if players/staffers protested racial inequality & police brutality during the national anthem— Matt Schneidman (@mattschneidman) May 31, 2020
Goodell, May 2020: “The protestors’ reactions to these incidents reflect the pain, anger and frustration that so many of us feel.”