With the holiday of love just weeks away, many companies are already selling their Valentine’s Day products. You may notice all the Valentine’s Day candy in the stores or the teddy bears holding hearts, but Kraft-Heinz is trying something completely different for this year Valentine’s Day. The food company will have consumers be able to buy their limited edition Valentine’s Day Mac and Cheese.
It’s no secret that Kraft always tries to mix up the products they release. Some examples being their Unicorn-shaped noodles for their infamous mac and cheese. They also have collaborated with many companies like Disney to come out with Disney themed mac and cheese. However, now Kraft is releasing their limited edition pink mac and cheese, which tastes like candy.
Many people were questioning how could they make mac and cheese taste like candy, but a lot of people were curious about how exactly it will taste. Kraft took it upon themselves to create a competition where people post their favorite Valentine’s Day one-liners. Which the people with the best one-liners will win a free box of Valentine’s Day Kraft Mac and Cheese.
It’s cheesy. It’s sweet. Oh, and it’s completely pink. It’s #CandyKD, here just for Valentine’s Day. Sweet talk us below with a one-liner or love note and you could get a free box. Rules: https://t.co/cLKd6TKiTY pic.twitter.com/Lp4sAZdUCG
— Kraft Dinner (@kraftdinner) January 27, 2021
You may ask yourself, well what makes the noodles turn the bright pink color instead of the usual Kraft mac and cheese color? It’s surely not dust from Cupid’s arrow. According to a Kraft-Heinz spokesperson, the vibrant pink hue actually comes from beetroot and carrot concentrates. As to how it gets the candy taste, it’s an extra packet of powder that contains fructose, natural flavors, and vanilla extract.
If you’re the type to eat Cheeto’s infamous Flamin Hot Mac and Cheese, Kraft’s candy mac and cheese could be the dish that satisfies your taste buds. Although, you can’t buy the limited edition mac and cheese from stores right now. You not only can enter their Twitter contest, but you can enter their contest on their website. They’ll be selecting up to 1,100 people to give a free box of the pink mac and cheese to.