Milan Fashion Week has been a monumental highlight of the “Big Four Fashion weeks” since 1958, however, this year it will be vastly different than years past because of COVID-19. Even though this year the creators of Milan Fashion Week have opted to be virtual, they still hope to make as big an impact on the fashion industry as they did last season.
In addition to the virtual take on Milan Fashion Week, creators and designers have also made the week cut into two: One a month ago and one this month.
While watching the July Milan Fashion Week, several things were innovative and different from years past. Firstly, because of the digital format, video editing, and the entire structure of the video itself was intriguing. The video editors really emphasized the idea of -for lack of a better word- quirky as the reel was the epitome of unconventional and eccentric. Besides this eccentric theme, Milan Fashion week creators applied an old Renaissance theme and overlaid it with a modern robotic techno theme, creating the sense of the old meeting new which is fitting as this line of clothing tells the same story.
With all the same old brands everyone loves such as Prada and Gucci, Milan Fashion week combined the prominent theme of gender fluidity in their lineup this year. Male models were wearing makeup and handbags as well as more feminine patterns and women were wearing bolder outfits with an emphasis on notable eyewear. This season among all the themes the Milan Fashion exhibited, the biggest and most compelling one was about fashion not having a gender.
Even though we are sad to see the July Milan Fashion week come to a close, the Milan Fashion Week has made the seemingly impossible and daunting task of making the MFW impactful virtually possible, we are excited to see what they have in store for September.