Major changes are underway in the fashion industry.
Notoriously Victoria’s Secret brand was primarily focused on women’s lingerie, targeting a specific body type.
Looking back, we could argue that Victoria Secret’s rebrand began in the summer of 2019 when they selected their first trans model, Valentina Sampaio. In October 2019, they hired their first plus-size model, Ali Tate-Cutler.
In April, they announced they would sell maternity bras for the first time. In June, the brand launched a body-positive initiative, including plus-size models. They began displaying curvy mannequins in-store nationwide and included plus-size models on their website in July. These months were major turning points in the brand’s move towards a more supporting and uplifting community.
Now, Victoria Secret has announced their new Love Cloud collection, which, according to a statement made by Victoria’s Secret, features “an incredible cast of inspiring women with unique backgrounds, experiences, abilities, and stories.”
The is a major movement in the brand’s evolution.
Raúl Matinez, head creative director of Victoria’s Secret, says, “From the cast of the incredible women that bring the collection to life, to the incredible, inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating.”
This comes years after anti-inclusivity complaints and a previous history of transphobia and fatphobia.
The rebranding of Victoria’s Secret promises a community that accepts all.