For the past decade Puma has continued to grow as a brand, endorsing and partnering with high profile celebrities around the globe. One of their successes to date is collaborating with fashion-forward artists in the music industry, building inspiration from the likes of The Weekend and Rihanna. Therefore, it’s only right they welcome another fashionable, musical genius to their corporation that would help their business thrive.
Puma announced their signed deal with Big Sean at the beginning of the year, introducing him as their latest endorser and global ambassador.
“We are thrilled to have Big Sean on board,” said Puma’s Global Director for Brand Marketing Adam Petrick. “Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and Puma’s sports heritage coming through. We’re very pleased to welcome Sean to the Puma family.”
Big Sean recently shared the news with his fans, and will be exploring his creativity with Puma throughout the months leading up to the launch of their collaboration in 2018.
Excited to announce that I'm now apart of the @PUMA family.
Been hard at work making sure the 1st collection is something special. #2018 pic.twitter.com/QU5WOsKtkM— Sean Don (@BigSean) March 7, 2017
