New Balance has taken an initiative that’s never been done before. What better way to push their new 574 Sport sneaker collection than to help residents of New York stay woke in the city that never sleeps.
The brand revamped their typical silhouette to create a modernized, lifestyle model with advanced technology and trotted a customized coffee cart to the Flatiron District of NYC to showcase their latest masterpiece on wheels. The pop-up coffee cart displayed NB 574 Sport’s white and black colorway, complementing the design of the truck and the accents of a typical New Yorker, known for mainly wearing black and white. Workers brewed coffee and served donuts while customers awed and checked out the brands unique marketing strategy. If you couldn’t make it to this location, I’m pretty sure you could find them near you, as they set up several installations in the hot spots of NYC to promote their sneaker before it released worldwide. It was more like a reminder of why you should stay fresh with New Balance.