Like many events that had to cancel due to COVID-19, London Fashion Week will not take place inside a physical venue. The British Fashion Council and fashion week organizers have come up with another way to continue the previously scheduled events and add in a few tweaks. For the first time in 40 years, London Fashion Week will be going digital.
This past week, the British Fashion Council announced that London Fashion Week’s new schedule is for June 12-14, 2020. This particular show was dedicated to men’s wear but will now be a genderless show —as the show’s topic is ‘who makes the gender rules?’— including a mix of men’s, women’s and genderless wear being meshed together. Along with the digital show, content such as interviews, podcasts and digital showrooms will be shown as the event is now open for everyone to view.
London Fashion Week is not the first fashion week to be hosted digitally. Last month, Tokyo live-streamed their shows, and Shanghai followed suit earlier this month. The only difference now is London is the first city on the major fashion circuit to go digital.
Chief Executive of the British Fashion Council Caroline Rush spoke to Independent about the new changes and what they’re hoping to accomplish.
“By creating a cultural fashion week platform, we are adapting a digital innovation to best fit our needs today and something to build on as a global showcase for the future,” says Rush.
Rush also included how the digital platform will give designers a larger platform to share their stories, designs and gain more exposure than they would on a physical platform.
To learn more and access the show in June, you can visit londonfashionweek.co.uk and follow @britishfashioncouncil on Instagram for more updates.