In an exciting announcement, Kim Kardashian’s fashion brand SKIMS and the National Basketball Association (NBA) have joined forces in a multiyear partnership. This groundbreaking collaboration will see SKIMS become the official underwear partner of not only the NBA, but also the Women’s National Basketball Association (WNBA) and USA Basketball. The partnership aims to connect people from all walks of life through the intersection of fashion, sport, and talent. Let’s delve into the details of this remarkable agreement and how it will shape the future of both basketball and fashion.
A Powerful Collaboration
The partnership between SKIMS and the NBA is a testament to the growing influence of SKIMS on culture. Kim Kardashian, Co-Founder & Creative Director of SKIMS, expressed her pride in the collaboration, emphasizing how it reflects the brand’s expanding impact. The NBA, known for its modern approach and immense influence on pop culture, entertainment, and fashion, recognizes the unique opportunity to engage the next generation of fans through this partnership.
NBA Commissioner Adam Silver acknowledged SKIMS as one of the most culturally influential brands, highlighting the excitement and demand that will be generated by leveraging the power of basketball. This collaboration will extend beyond traditional marketing channels, with the partnership coming to life at marquee events like the NBA All-Star and the NBA In-Season Tournament.
SKIMS Mens: A New Chapter
As part of this momentous partnership, SKIMS launched SKIMS Mens on October 26. This new line features three collections of everyday essentials designed with comfort at the forefront. SKIMS brings its expertise in style, comfort, and fit to a new audience with this expansion. The launch of SKIMS Mens was celebrated with a captivating brand campaign titled “Every Body is Wearing SKIMS,” featuring NBA All-Star Shai Gilgeous-Alexander and other official athlete endorsers.
Media Exposure and Brand Visibility
Apart from the collaboration’s on-court presence during NBA and WNBA national broadcasts, SKIMS will gain media exposure across various league platforms. This includes on-court virtual signage, as well as promotion through the leagues’ official social and digital channels. The partnership aims to provide NBA fans and SKIMS users with unique experiences, new offerings, and premium products.
About SKIMS
SKIMS, co-founded in 2019 by Kim Kardashian and Jens Grede, is revolutionizing the underwear, loungewear, and shapewear industry. The brand sets new standards by offering solutions for every body type. From shapewear that enhances your curves to underwear that stretches to twice its size, SKIMS consistently innovates and advances the industry. SKIMS products are available through their website (SKIMS.com) and select retail partners, including Nordstrom, Saks Fifth Avenue, and Net-a-Porter.
Conclusion
The partnership between SKIMS and the NBA marks a transformative collaboration that merges the worlds of fashion and basketball. Through this alliance, both entities aim to connect diverse audiences and create unforgettable experiences. With SKIMS’ expertise in comfort and fit, and the NBA’s unparalleled influence in pop culture, entertainment, and fashion, this partnership is set to reshape the industry. Keep an eye out for future events and initiatives that will showcase the power of this unique collaboration.
Additional Information:
- The partnership between SKIMS and the NBA aims to engage the next generation of basketball fans.
- SKIMS Mens, launched as part of the collaboration, offers a range of comfortable everyday essentials for men.
- SKIMS will receive media exposure through on-court virtual signage and promotion on the NBA and WNBA’s digital platforms.
- Retailers carrying SKIMS products include Nordstrom, Saks Fifth Avenue, Selfridges, and Lane Crawford.
