As artificial intelligence continues to advance, research and analyzing data has become more innovative than ever. With technology capable of replicating human intelligence, AI can be used to help businesses through trend forecasting platforms. Because companies can predict what trends will be next, it majorly impacts the success of the products and services offered. In addition to helping companies, it is the perfect solution for individuals that are eager to know what to buy at the right time.
T-Fashion was one of the first trend forecasting platforms I discovered that really opened my eyes to the world of artificial intelligence. The process of trend predicting with AI first involves using their audience intelligence tool that defines a company’s target market and brand identity. The AI then searches through data and images to highlight commonalities within specific features like age or location. Through this process, T-Fashion compiles the analyzed data to understand how the target audience reacts to the products and services sold. Finally, the technology, then produces analytics and insight into the previously mentioned data for users to have as a guide.
The company describes its service to produce and buy more sustainably, boost sales and margins, and lastly validate creativity with market data. The program also emphasized the range of people that use T-Fashion including the following: designers & creatives, merchandisers & buyers, and Marketing & Sales people. T-Fashion can assist designers and creative team members “create best-selling products aligned with brand DNA” and “plan & confirm the relevance of your collection”. It can help merchandisers and buyers “buy the right product at the right time” and “buy in the right quantities for each trend and each market”. The program, lastly mentions the ability to help “plan your social media campaign”, “decrease your cost per sale”, and “showcase the right product mix with the right styling” for marketing and sales teams.
Other than fashion trend forecasting, AI-powered platforms are continuing to evolve the fashion industry every single day. Various AI powered programs can edit clothes onto models, process inventory checks and place orders for out-of-stock items. With all these new ways to innovate companies, it’s fascinating to think about what AI will do next for fashion.