Originally planned for May 2020, Rolling Loud Miami will now be taking place over President’s Day Weekend next year. Luckily, many of the original artists are still set to perform, however, in the meantime, the three-day hip hop festival has introduced a new way of bringing live music to their fans without going against Covid-19 regulations. The creators of Rolling Loud have set up the first-ever virtual festival, ‘Loud Stream’, hosted by DJ Scheme and DJ Five Venoms. “Expect Rolling Loud to do in the live stream world just as we have done in the festival space,” says co-Founder/co-CEO Matt Zingler.
The event will be live-streamed this weekend on their new Twitch account, starting at 5 pm ET each day and will commence for 6 hours – it is completely free for any music lover. However, Rolling Loud has just announced that paying subscribers will be exempt from ads and will have access to emotes, whilst the more expensive packages allow the festival enthusiasts to have discounts on merchandise, and the ability to enter monthly raffles for tickets to other shows.
“At Rolling Loud, our core business lies in exchanging energy with fans. The artist puts out the energy, the fans give it right back to the artist – it’s a complete power exchange. That’s what a concert, and more specifically Rolling Loud, is. We trap energy and the trap is boomin’. When we planned to bring Rolling Loud to the virtual experience, we needed to find a partner that could help create that energy exchange and understand the core DNA of Rolling Loud. It only made sense to partner with Twitch – a service that thrives off of live engagement with fans and champions a diverse collection of creators. The Twitch team has been incredibly supportive in meeting our creative goals and we’re thrilled to be partnering with them,” said Tariq Cherif, Co-Founder/Co-CEO at Rolling Loud.
Their line-up consists of Rolling Loud old-timers Fat Nick, Pouya and Smokepurpp and main stage headliners Ski Mask and The Slump Dog and Swae Lee. Maliibu Mitch, Kaash Paige and Tay Money are representing the women, and up and coming artists that are performing include Polo G, NLE Choppa, Lil Skies, Lil Keed, and Staysolidrocky. The Instagram post shared earlier this week, which revealed this information seems to have provoked a range of different reactions. User @kinheartbreak commented ‘Damn Twitch’s budget was low af’, meanwhile others, such as @djschemeoffical wrote ‘Bro can’t lie this is amazing, for free too! @rollingloud the real GOAT’.
All in all, Rolling Loud seems to have cleverly adapted to Coronavirus rules, and thus, Loud Stream festival will certainly be one that all music fans will remember.