Dwayne ‘The Rock” Johnson has announced his latest business venture, ZOA, an energy drink line that claims to be clean and healthy.
The announcement was made on Monday via Twitter and Instagram where Johnson shared a promotional video.
Ladies & gents, it’s our honor to introduce you to @zoaenergy🍃The first of its kind CLEAN & HEALTHY energy drink that champions the everyday warrior in all of us who lives LIFE POSITIVE.#ZOA 🍃
THIS MARCHhttps://t.co/63Dh9fFc7L@danygarciaco@daverienzi#JohnShulman pic.twitter.com/29DUtRl96Q
— Dwayne Johnson (@TheRock) January 11, 2021
“This ones [ SIC ] for ALL of you – the health conscious everyday warrior who lives LIFE POSITIVE,” wrote Johnson on Instagram.
Johnson teamed up with his ex-wife and business partner, Dany Garcia, along with fitness coach, Dave Rienzi, and beverage industry veteran, John Shulman to create ZOA.
“My co-founders and I spent the last 18 months formulating this healthy and delicious product – and it’s one that we could all use now more than ever,” said Johnson in an interview with Beer and Beyond, a blog ran by Molson Coors Beverage Company, who is exclusively distributing the drink
While ZOA is a non-alcoholic beverage, the partnership with the brewery came about because they are working on widening their beverage portfolio beyond beer.
The drink is advertised as healthy and great for your immune system. Upon the ingredients are vitamin C, vitamin D ,vitamin B, Antioxidants and more. ZOA contains natural caffeine from green coffee beans and green tea. The beverage line will also offer zero sugar flavors.
A spokesperson for Molson Coors told CNN Business in an interview that the drink does not contain preservative or anything artificial. Instead, it contains “superfoods like turmeric, camu camu and acerola.”
While this launch may be unexpected to some, this is not the Rock’s first business venture in the beverage industry, Johnson released Teremana Tequila last March.
The energy drink is expected to officially launch in March and will be available across the US. For more information on the launch, you can subscribe to ZOA’s email list.