Master P is taking on his version of Aunt Jemima and Uncle Ben’s products by creating Uncle P, which will showcase the Black culture while giving back to Black communities.
On Aug. 31, Master P spoke with CNN on his newly developed food product Uncle P’s Louisiana Seasoned, which includes rice, beans, pancake mix, syrup, grits, and oatmeal. The product was developed after learning about the stereotypes of Black people that Aunt Jemima and Uncle Ben’s products brought.
“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities,” Master P told CNN. “With Uncle P, the more we make, the more we give. And the only way to give is by owning these products.”
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The entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben's were Black-owned. It wasn't until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories — and decided to do something about it. His new line of "Uncle P's Louisiana Seasoned" food products includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States. "When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities. With Uncle P, the more we make, the more we give. When you doing right, blessings keep coming! No idea is a whack idea. Get you some product @askfly1
The profits from Uncle P’s products will be given to Black communities in the United States, specifically to educating children and helping elderly people. It’ll also go toward developing real estate in these communities as well.
“If they made billions of dollars off Aunt Jemima and Uncle Ben, imagine how much we’ll make to give back to our own community,” Master P expressed to CNN. “It’ll be us helping us without having to wait for the government. We can actually change the world.”
Master P is not new to the food market, as he has created his own chips and seasoning from Rap Snacks that included different artists in the rap game. He’s created diversity in the grocery store and continues to grow in the market. Make sure to keep an eye out for Uncle P’s Louisiana Seasoned products when you’re out shopping.