YouTube culture has forever been changed from what we know. Billions of people now look to YouTube for any little thing. From what we remember, the popular website was mainly used to stream music videos. Today beauty gurus have exploded and surpassed the viewership of traditional media. These women are usually in their twenties and can be considered entrepreneurs. As role models in a large platform, their influence on what they say goes a long way. Not only do the viewers look to them for what’s trending but so do makeup companies making this a greater diversity towards beauty.
Recently married Kristin Johns brings a mix of lifestyle, fashion, and beauty into her channel, this upcoming channel is one to keep your eye on.
Kathleen Lights has successfully collaborated with Color Pop Cosmetics to create her very own products, she has also started a new nail polish line called KL Polish.
Beauty Guru ManyMua started off working at a MAC cosmetics counter and branched off onto YouTube. He has collaborated with brands OFRA, MakeupGeek and Jeffree Star.
One of the most talked about beauty gurus, Carli Bybel has been around since 2011. She has made major career milestones and continues to score big. She collaborated with BH Cosmetics and has dominated the fashion world with her one-time line through Missguided.
With over 4 million subscribers Jaclyn Hill has not only made a name but a brand of herself. One of her biggest collaborations is through Morphe for her newest palette. She recently made a video with Kim Kardashian as well.
If you thought Kim, Kourtney and Khloe were the queens of contouring, clearly, you haven’t heard of Bretman Rock. The 18-year-old from Honolulu, Hawaii is a makeup god who shares hilarious tutorials online. Bretman’s fame took off after he uploaded a video titled “How to Contour” to YouTube and the rest was viral history.
Following her bestie Carli Bybel, Nicole Guerriero has also made her own glow kit palette through ABH. Nicole surpasses the ‘norm’ for beauty gurus. She is constantly experimenting with new products and giving her viewers hot new looks!
Australia’s own Bella Fiori knows how to keep it simple… in the most glamorous way. Besides doing makeup videos, Bella has started a new segment called, “Mystery Monday” where she talks about cases that haven’t been solved, very intriguing!
There’s no denying that social media stars are the new celebrities, and Lauren Curtis proves just that! She was named Australia’s biggest YouTube success and was given an award in return. Beyond YouTube, Curtis recently relaunched her website, Love, Loz, on which she houses other lifestyle content such as fashion and travel.
Internet sensation, Dulce Candy, is more than just that. She came into this country as an immigrant and worked to become who she is today. The former Iraq war veteran is now a dedicated mom and beauty guru, she also hosted a digital town hall with Hillary Clinton! Dulce Candy has successfully become well known for having makeup tutorials, not only in English but in Spanish.
Who are your favorite beauty gurus?