Tyla, the Grammy-winning artist from South Africa, is preparing for a standout performance at this year’s Victoria’s Secret Fashion Show, set for October 15, 2024, in Brooklyn, New York. The lingerie brand selected Tyla for her energetic blend of pop and R&B, marking her as an essential part of the event’s entertainment and fashion showcase. Expressing her excitement, Tyla shared that she had always admired the show and its iconic models, noting her joy at now being a part of its legacy.
The upcoming fashion show marks a return for the iconic event after a six-year break, during which Victoria’s Secret faced criticism for its lack of inclusivity and outdated beauty standards. To address these issues, this year’s event will highlight a more diverse representation of beauty. Additionally, for the first time, the show will feature an all-women artist lineup, with legendary singer Cher headlining the performances.
This shift in the brand’s image comes after the company reimagined its public presence through various media, including Victoria’s Secret: The Tour ‘23, a global special released on Prime Video in 2023. That special included notable names like Adriana Lima, Gigi Hadid, and Doja Cat and showcased a modernized, inclusive approach to the fashion industry. The upcoming event is expected to reflect the same progressive spirit, blending entertainment, glamour, and a broader celebration of beauty.
