Kendrick Lamar surprised fans with a new song titled “Watch the Party Die,” marking his first release since “Not Like Us.” The track dropped on Instagram just days after the announcement that Lamar would headline the 2025 Super Bowl Halftime Show. This decision has stirred debate among rap fans, with many believing New Orleans native Lil Wayne should have headlined instead. Artists like Nicki Minaj have voiced support for Wayne, citing his influence on the genre.
In “Watch the Party Die,” Kendrick delivers hard-hitting lyrics that some fans think continue his ongoing feud with Drake. Lines like “Just walked that man down… sometimes you gotta result in violence” are being interpreted as subtle shots, referencing their rivalry. The song’s cover art, featuring a pair of worn black Air Force 1s, has sparked further speculation, with listeners believing it’s a nod to Drake’s earlier diss about Kendrick’s footwear.
The track also includes shout-outs to artists like Terrace Martin and Christian rapper Lecrae, and even calls out radio host DJ Akademiks for spreading “propaganda for salary.” Lamar’s lyrical prowess and storytelling are once again on full display, adding fuel to an already contentious moment in hip-hop culture. With the Super Bowl performance ahead, all eyes are on Lamar as he navigates the backlash and fan expectations.