Music lovers, enthusiasts, and Chance the Rapper stans worldwide, you have the opportunity to be a part of something very huge. Independent artist and advocate, Chance The Rapper has launched a campaign entitled “Rapper Radio.” On Tuesday (Aug. 16), the Chicago rapper announced rapperradio.com. The website serves as a promotional tool to help independent artists get their content on the radio, all over the country. So you may ask, “Ok, what does that have to do with me?” Fans have a role in distributing the music on the website. It is completely catered and made for them.
Once you type in “radiorapper.com,” the browser takes you to this page with a background similar to Chance’s Coloring Book album artwork. As you scroll on the page, fans will see a message that says “LET’S BRING INDEPENDENT MUSIC TO THE AIRWAVES.” Following that initial statement, the website then says, “Tweet to hear “No Problem” in your city.” Under that statement is a fill in the blank area where fans type their city. After typing the city name, the radio station (relative to that city) will appear beneath the city. Fans must then click that link and the website then transfers fans to twitter where a tweet appears that mentions the radio station and says “I want to hear @Chancetherapper’s #NoProblem.”
At the end of the Rapper Radio page are various social media links such as Twitter, Instagram, Facebook, Spotify, iTunes, and YouTube. Each of the links, take fans straight to Chance’s social media platforms and music profiles. Currently, the only two songs to share on Rapper Radio are, the previously stated, “No Problem” featuring. Lil Wayne and 2 Chainz and “Summer Friends” featuring. Jeremih and Francis & the Lights from Chance’s Coloring Book release.
Chance also posted a barrage of passionate tweets opening up about music and his desire for his fans to share the content on the radio. “I want you to share my music in whatever city you’re in with as many people as possible #optioncee.” He went on saying, “The radio is like a huge listening party for people of all demographics to get in tune. In those moments it’s mad ppl in harmony #optioncee.”
As he continued to tweet he then formally presented “optioncee” as rapperradio.com. He also stated that this promotion would take place over the next few weeks. According to Billboard, the feedback was huge! Apparently, nearly 20 minutes after posting a link to the website, the site actually crashed. Billboard also writes, “while within the first two hours Chance’s songs were played on KMEL 106 in San Francisco, K 97.5 in North Carolina, Power 98.3 in Phoenix and U 92.5 in Salt Lake City, among others, according to several tweets from stations.”
Chance also made it clear that this is not just some toy or game that he decided to make for fun; he is extremely serious in regards to the progression of independent artists and music. Let the stations know that we are here and independent music is not going anywhere.”
As an independent artist himself, Chance has received much recent love and success. He has performed several times on national television, has a deal with the immensely popular Apple Music service, and much more. However, he knows and has acknowledged that his presence on the radio is not where he would like it to be. Therefore, the rapper has initiated this website and movement to help get traction and notice on his content.
Fans, we have the chance to be a part of a huge movement, make history, and also help these independent artists who work day and night to produce amazing content for us. Head over to rapperradio.com and let your voice be heard. As they consistently give to us, let’s take this moment to be a help and give back to them! Chance, you never cease to amaze us; thank you and continue to inspire us to strive for our dreams.