Shanna Boger is the Founder and CEO of PRP Luxury Group, which is a Dallas wedding planning, floral, and event designing service. Shanna Boger also provides wedding and event planning coaching to interested individuals through her coaching service “Pretty Business Solutions.”
This week, I had the privilege of interviewing Shanna Boger as we spoke about her experiences in the wedding service industry, the experiences she faced throughout her journey, her craziest wedding planning experiences, and her advice to aspiring wedding planning professionals.
Eman: What makes PRP Luxury Group different and unique from other wedding planning services?
Shanna Boger: What makes PRP Luxury Group different from other wedding planning services is that I always prioritize my client’s preferences. My clients always come first in my business. I usually have only 6-7 clients per year. And the reason why is because I help them plan their wedding from A to Z. From the wedding vendors to the decorations.
My passion is to help plan their wedding in a way that my clients, their family, and guests will remember for a lifetime.
My mission is to bring our client’s vision of the event to life by elevating it to the highest level. I will help you every step of the way in designing and planning their event to make the process relaxing and enjoyable from beginning to end.
Before the initial wedding planning preparation, I always meet up with my client and ask them how they would want their wedding to be like. We want to initiate a ‘wow factor,’ in our clients and provide them with the best experience of their life and I guess that is what makes PRP Luxury group unique and different from other wedding planning services.
Shanna Boger: One of my favorite parts about wedding planning is getting to know my clients, and what they want their wedding to be like. Firstly, I get to know who they are and what they want from their experiences. What do they want the event to look like?
What kind of atmosphere or mood do they want? I ask them about the seasonality, the time of the day, and the potential locations. The most important thing for me is to create an unforgettable experience for my clients. We recently had a couple as clients and wanted their wedding to be intimate or not too fancy. But let me tell you, the wedding we are planning for them, is not simple!
Eman: Can you tell us a little bit about the different clients you get?
Shanna Boger: The majority of customers I get are busy women and they expect me to do everything because they themselves don’t have enough time to plan an excellent wedding. We also have some couples where both the man and the woman wish to get involved.
Our most recent client was a couple and the man was very involved in the entire wedding planning and preparation process. He was a person with masculine energy and he tried his best to be involved as much as possible.
Eman: Can you tell us about your craziest wedding planning experience?
Shanna Boger: Oh yes! When I first started in the wedding planning industry, I arranged the wedding ceremony of this one couple. There was a thirty-year age difference between the bride and the groom. And even before the wedding had begun, the groom kept hitting on one of the bridesmaids!
It was quite saddening to see this, especially because the bride looked very lovely and he was intoxicated even before the start of the ceremony. It all came to a point where my team and I had to rush out of the wedding hall. Yes, it was all so crazy!
Eman: Which have been the most magical locations/ venues you’ve planned weddings in?
Shanna Boger: Here in Texas, one of the best places where we’ve planned a wedding is knotting hills. That location was very visually pleasing. One of my older clients wanted to arrange their wedding on a mountain and that was a very good experience as well.
Eman: What piece of advice would you give to young couples who are planning their wedding?
Shanna Boger: Remember your love story, remember why you’re getting married. One of the things I always ask my clients is that to always plan their wedding on the basis of their love story. So yes, one of the most important pieces of advice I’d give is to remember your love story.
Eman: What piece of advice would you give to wedding planners who are just starting in the industry or those who aspire to be a wedding planner someday?
Shanna Boger: Educate yourself. Branching out and succeeding in the wedding planning industry is not easy, especially when you do not have much knowledge in this subject. So one of the best pieces of advice that I can give is to educate yourself.