According to Sam Poser, an analyst for Susquehanna Financial Group confirms that A$AP Rocky has officially signed a deal with Under Armour, making him the face of the lifestyle brand.
After a shaky first quarter in the business, Under Armour suffered a seven percent drop in shares, Rocky’s deal could potentially help raise the stocks.
Although an official announcement has yet to be made, it’s becomes quite evident that this is a great thing for both parties. A$AP Rocky’s no newbie to the fashion world as he has been linked to collaborating with brands like Adidas and Guess further making his fashion prowess concrete.
Rocky is one of the latest rappers to make a mark in the world of fashion as brands continue to explore and manifest.