Online shopping is easy and convenient but there is that chance that something won’t fit. You have to go through the process of taking that chance and ordering the garment, waiting for it to ship to your home, trying it and returning it if it doesn’t fit. This is an inconvenience that many face, especially those in-between sizes.
ASOS has come up with a solution to the problem with their new online tool ‘See My Fit.’ This tool shows and compares what a garment or outfit will look like on different sized customers. This is a new tool using an augmented reality generator to preview what the same outfit will look on a different size. It’s almost like their copying and pasting the same outfit on someone different but, of course, will tailor it to properly fit the model giving the customer a better idea of how the garment will look on them.
‘See My Fit’ can be found by typing the phrase into the search bar, finding the garment of your choice, using the ‘models’ option when viewing the garment, and selecting your preferred size. Simple, easy, and innovative.
Unfortunately, the tool hasn’t been used for the men’s department, but it is still fairly new and only available on specific garments. This is a great way to test and track how the tool is doing for the company, receive any feedback needed to continue with the tool, and inspire other online boutiques to do adopt similar ideas.