With the start of the IAAF World Championships , Adidas unveiled Adizero Prime Parley, A fast induced elite running shoe with the same composition as the marathon world-record setting models.
The latest model in the Adizero collection is packed with high performance,endurance and style due to the implementation of Parley Ocean Plastic, which is created by upcycled waste, intercepted before it reaches the ocean and coastal communities .
“The adizero Prime Parley, available in colorways inspired by the oceans and combined with the colours of the IAAF World Championships, is the latest product launch in the ongoing partnership between adidas and Parley, a charity committed to the conservation of the oceans. Each Energy-return BOOST™ midsole with Primeknit upper prevents approx. 11 plastic bottles potentially from entering our oceans.”
The Adizero Prime Parley is available now for $200 in limited numbers in the U.S. and on adidas.com.