March being Women’s History Month should serve as a reminder that while it’s important to celebrate the achievements of women, that celebration needs to be inclusive of all women. Too often, women of color are left on the outskirts when it comes to supporting and fighting for women.
There is probably nothing more powerful than purchasing power. The bottom line is that money rules everything. So where and who you spend your dollar on is critical to who rises to the top or falls behind.
Next time you buy makeup and skincare products, consider buying that product from a woman of color. Yes, Rihanna’s Fenty collection is and forever will be iconic, but there are other strong, women of color entrepreneurs who are selling a product worthy of your money.
Founded by a first generation Kenyan-American named Nyakio Grieco, this skincare brand can be found at your nearest Ulta. Nyakio combines traditional African skincare practices with ethical and sustainable ingredients. One jar can contain oils from over 13 countries – now you know that is a product worth investing in.
Courtney Coates created a makeup line in 2016 doesn’t compromise quality for affordability – Koyvoca products are both. Her line of products can be purchased in a whopping 21 different shades.
The Lip Bar
What can’t you find in Target? Well for starters, your new favorite lippie is found there. Melissa Butler first brought her idea of a lip line targeted towards women of color to Shark Tank. The judges (mistakenly) shot her down, but now her vegan and cruelty-free lipsticks are a representation of inclusive beauty.
We know that women of color come in every shade of the rainbow, so Bésame Cosmetics caters to that fact. Since 2004, Argentine-born Gabriela Hernandez has been crafting face, eye, and lip products that pay homage to vintage beauty. Not to the mention, the packaging is to die for.
Juvia’s Place and their assortment of highly pigmented products pay homage to the founder, Chichi Eburu’s, homeland of Nigeria. All the way down from the packaging to the vibrant colors, the makeup embodies the colorful spirit of Africa.
So before purchasing the new Too Faced palette (while still an amazing product), consider supporting the woman who are paving the way for more representation in the beauty world.