As the popularity of Tik Tok only continues to increase, the usage of music on there seems to help many musical artists when it comes to gaining streams on their songs. With the multiple makeup and dance challenges to go with a musician’s content, it’s not quite shocking to see that sooner after song audio is used on Tik Tok, it sees a huge increase in streams and chart positions.
Nicki Minaj is one out of many music artists whose songs always seem to be trending on Tik Tok. Recently, her 2012 song “I’m Legit” featuring Ciara became trending on TikTok for weeks. Minaj’s song was used for many different challenges from dancing, makeup, fashion, and the list goes on. This sudden usage of Minaj’s song did cause an increase in streams on Spotify.
But if a song from 2012 could gain popularity due to an app and its creative challenges, it’s possible that many musicians could use Tik Tok to their advantage. Which lately many music lovers have noticed that many artists are beginning to create their own Tik Tok challenges for their songs. This raises the question of if these artists are aiming to create Tik Tok music.
Artists will rather make tik tok danceable songs than actual music.
— Moses (@notsocoolm0) February 5, 2021
Due to the huge popularity of Tik Tok, many people would describe “Tik Tok” music as a quick song that someone can easily create a dance, makeup, or any type of challenge to. The success of “Drivers License” by Olivia Rodrigo could be the reason many musicians are now aiming to get their song trending on Tik Tok. According to Billboard, it was streamed 76.1 million times and sold 38,000 downloads in the U.S. in its first week of release. On January 11, it set Spotify’s record for most streams in a day (for a non-holiday song) with over 15.17 million global streams. It beat that handily with 17.01 million streams the following day.
With the success of “Drivers License”, it wouldn’t be a shock that many musical artists are aiming to make music that could appease Tik Tok users. Recently, Cardi B was one of the artists who had to respond to people who claimed she’s making “Tik Tok music” after the release of her newest single “Up”. Even though the song does have multiple dance challenges on Tik Tok where people are doing the dance choreography from the music video. Many people assumed that her music is slowly moving towards appeasing Tik Tok users, especially with the success of “WAP” which also had a WAP dance challenge on the app. The Bronx rapper took it to Twitter to defend herself by stating that she’s been doing choreography in her music videos and many award show performances.
Dont try to play me like I just started this shit cause of tiktok .My last 4 videos I gave choreography & at award shows as well .Please me , press ,wap & up was my last https://t.co/qi8Hjm6VPB IT UP !
— iamcardib (@iamcardib) February 8, 2021
It wasn’t me who started the wap challenge.I didn’t even knew how to the dance that’s why I never did the challenge in the first place .How ya mad that these female rappers songs becoming tiktok challenges because people genuinely wants to dance to it.
— iamcardib (@iamcardib) February 8, 2021
To some, it may not be a problem that many musicians are using the popularity of Tik Tok to be able to get a hit song. For others, it’s a bit aggravating that musicians are beginning to cater to just one app due to the popularity around it. As the new year of 2021 started, the music industry is changing bit by bit. With the recent news of music streaming app Audiomack streams being counted towards the Billboard charts, it wouldn’t be a shocker for Tik Tok’s usage of a musician’s song to be included somehow with Billboard chart positions.
