Let’s Face It! We Are Glued To Our Screens! A social media user spends approximately 2 hours and 30 minutes on these apps, with an average screen time of almost 7 hours! Yes, that’s mor…
Riding The Social Media Wave: The Rise and Pitfalls of Modern Marketing in Fashion
In surfing the internet, attention comes in waves like trends. And the savvy entrepreneurs learning how to use this to their advantage are new-age fashion brands capitalizing off social media and i…
What is Snapchat’s New “AI” Feature?
Last week, Snapchat introduced its new “AI” feature to all users, something that since February has only been available to Snapchat+ users. This update allows users to engage in endless thor…