Zion Williamson is gearing up to be the face of the NBA for future generations. Zion has signed his first signature shoe deal with the Jordan Brand, making him the first Gen Z athlete to have a sig…
Nike VP Resigns & The Resell Business in Sneaker Culture
This past Monday, Nike’s VP Ann Herbert had stepped down from her position. She had resigned due to surrounding speculation that she influenced her son’s company that buys and resells s…
What to Expect From the Adidas X Kid Cudi Collaboration
After an Artillery Hi Bill & Ted collaboration, Kid Cudi signed a new design deal with Adidas, for his first signature sneaker. So now, let’s discover this new shoe inspired by basketball and s…
Why Nike pulled “4th of July Footwear” off the Market:
Nike recently made the decision to take the Air Max 1 Quick Strike 4th of July shoe off of shelves due to the shoe not being patriotic and “anti-American”. The shoe features the “Betsy Ross” inspir…
Life Of A Sneakerhead
On Friday, August 3rd, Alex Webster along with many other sneakerheads were up bright and early on their laptop preparing for the Travis Scott x Nike Air Force 1 release. With all the buzz on Travi…
Street Smart: Women’s Footwear 2018 & 2019
Are you that girl looking for new stylish footwear? Are you a pumps girl or are you more chic and comfortable? The next few items we will be talking about are shoe trends that you should keep an ey…
Design Development: Men’s Active footwear
Men’s shoes were not always Jordan’s and Nike’s. Over 40,000 years ago men’s shoes resembled sandals or moccasins. Women and Men’s shoes looked very similar through fa…
Supreme x Nike Sneaker Concepts That We Want to Happen
Since 2002, Supreme has held an ongoing relationship with Nike through a variety of sneaker releases and other collaborations throughout the number of years. It’s never far-fetched for sneake…
Gatorade x Jordan Brand Launch Special Edition: “Like Mike” Collection
After 26 years, Jordan brand has decided to rekindle their ties with longtime partners, Gatorade. Back in August 1991, this iconic duo made a staple in Sportswear apparel/footwear with the “B…
OFF-WHITE Teases A New Nike Air Presto Collaboration
There has been much talk about OFF-WHITE x Nike collaboration, being there are many projects on the way together. Designer, Virgil Abloh has confirmed there will be an Air Force 1, Blazer, Air Max …