Once again our beloved Diddy has changed his name. It has been over a decade since his last “official” name change when he decided to drop the P from P. Diddy and just became Diddy. When he released the project MMM (Money Making Mitch) in 2014, Diddy released the project under his alias Puff Daddy. However, there was no official announcement of him reverting back to that name.
On November 4th, Diddy announced in a video via Instagram and Twitter that he had some very serious news to share with us. With a another birthday came some self-reflection for him and he decided that he was going to change his name. Unlike his other monikers, he chose to go off of the trend of his names being similar to each other. This go round, he will be going by Love aka Brother Love.
I decided to change my name again!
— Sean Diddy Combs (@diddy) November 4, 2017
Don’t even think about calling the rap mogul Puff Daddy, Puffy, P. Diddy, or Diddy, as he will no longer be answering to any of those names. He acknowledges that his name change was risky and can be seen as “corny” but when you are one of the highest paid artist in hip hop history, the opinions of others seem to not matter too much.
With the rumored anticipated release of his 6th album No Way Out 2 by the end of the year (a follow-up to the original 1997 album No Way Out) his name change is definitely a PR tactic for the books. Brother Love is making sure we are talking about him just in time for this new album. Oh, and we will keep on talking about him.
Will this be the last name change for Love aka Brother Love? Probably not, but we will continue to support Mr. Love anyways.
Update: Due to social media backlash over the name change from Diddy fans as well as WWE fans of the iconic wrestling manager, Bruce “Brother Love” Pritchard, Diddy announced via Instagram that he was joking about the name change but encourages others to still refer to him as Love or Brother Love if it suits them.