Every time I hear the word “glamour” I think of confidence, fearlessness, and strength, which is exactly what this new young, energetic, and fun group of girls have brought to the music as well as the social media scene. Glamours well-known covers for artists like Beyoncé’, Brandy, Rihanna, and Bryson Tiller have pushed them towards the front of the line for up and coming girl groups.
Glamour is a group made up of three young ladies—two Atlanta-natives, Moriah and Kaylan, and France-native Ydal (Lady), founded by Kandi Burruss, former member of 90’s R&B girl group, Xscape. These ladies are redefining the societal standard of the word glamorous by encouraging young ladies like themselves and all women to be bold, unique and true to who they really are, without having to “fit in” to the status-quo.
“When we say ‘glamour'”, says Kaylan, “We want the meaning to be inverted, meaning believing in yourself and not having to do what everyone else is doing to be successful.”
After the girls’ experience on X-Factor, they linked up with Brandon James, and soon Kandi Burruss, who they attribute their old school-new school sound and feel to–combined with new school tactics of using social media to showcase their talent, allowing them to reach people all over the world. Their covers for songs such as “Sorry” and “Love Drought” by Beyoncé, “Exchange” by Bryson Tiller, and “Work” by Rihanna unify artists and music, as they pay homage and admiration through these songs while adding their own unique charisma and “glamour.” Their cover for Brandy’s song
“Begin and Pleadin” gained them her attention and she invited them to be a part of her music video for the song.
Who does not love a good 90’s girls group? Glamour has managed to bring back that feel mixed with today’s flare. After four short years together, these young ladies have already formed a selfless, best-friend bond, that allows them to work off of each other’s strengths, and make timeless music. Each of the girls have been either acting, singing or dancing basically since they were able to walk and talk. Their humility, work-ethic, and teamwork is evident when listening to their music or watching them perform. And in their original songs they have strong lyrical content to be so young. The ladies originally wanted to be a pop group so their love for pop blends with the R&B to give it an upbeat feel.
The ladies of Glamour are all about individuality through expression, “without the drama.” Being bold and edgy without being explicit. They also believe in setting an example for their fans. “We promote positive vibes,” said Kaylan.
The strength you hear behind those vocals is not by chance. Glamour’s boldness, confidence is deeply rooted in their faith, in which all three young ladies proudly and boldly make known. In creating good, relatable music, they want to motivate, inspire and educate, all while having fun, staying classy and keeping it cute. The ladies have been developed through a good team and have a strong family and industry support system that encourages them to never compromise their beliefs for anything.
“There are girls who look up to us and want to be like us, so we want to be respectable young ladies and set an example,” said Lady. These ladies gladly and openly accept their position as role models due to the platforms they have been given. With that mindset they are bound to be successful.
“Music is the most influential thing in this world,” said Moriah, “What you listen to gets into your spirit, so if we put good music into the world, it will help make the world a better place.”
“We love Beyoncé, Rihanna, Drake, Nicki Minaj, Jhene Aiko…,” to name a few, said Moriah, when asked who the girls would like to work with in the future. They have plans to venture into the business world and run non-profit organizations to help under-developed countries. They love hair, fashion, reading, family, and shopping.
In addition to their many talents, when the ladies of Glamour are not doing one of the above, you can catch them engaged in one of their absolute favorites–makeup tutorials–on featured on their YouTube page, “Officially Glamour.” All of their covers, videos and original songs can be viewed there as well. Glamour proves that dreams do come true. Follow these ladies on their rise and success, as they sing, dance and do it fabulously and glamorously, while creating a legacy that exemplifies a bond between young women, with an energy that is contagious.