Hunting down an item that’s to die for after it’s corporately sold out takes a lot of hard work and determination. If you don’t have a “plug” you’re forced to do a lot of research, differentiating the real from the fake, and what’s a legit website to order from vs. the sketchy re-sellers. How would you feel if you’ve been saving your hard earned money to purchase an item you love from one of your favorite designers new collections, only to open the package and realize it’s a replica? Well don’t worry, the wait is over, as one of the biggest e-commerce vendors is currently working towards putting an end to the era.
Nike has officially partnered with one of the world’s most renowned online marketplace systems, Amazon, to help keep the fake ones off the streets and feet of their fans. Nike is looking forward to attaining the role that comes with their new direct partnership, being very hands on with their products while overseeing the way the brand is presented and marketed via third party vendors on Amazon. So far the project is still in it’s early stages as Nike is evaluating the results from its pilot, but things are looking bright for the future of the company’s sales.