Last Friday, Rihanna revealed her Fenty Beauty makeup line to the world and it has been selling out globally at all Sephora locations, which has caused competitors to scramble in fear of loss of sales.
Immediately, beauty brands such as, Kylie Cosmetics, Estee Lauder, ,Marc Jacobs , began to market their products, on social media, that they assumed would qualify as unique to beauty consumers.
🔝TRUE MATCH HEAVEN 🔝We extended the range to an incredible 29 shades celebrating diversity ! 🙌🏼🙌🏾🙌🏿 Pick your own shade! ( The quantity of shades extension depends on countries & USA 🇺🇸 are launching their new one later ) #lorealparis #truematch #foundation #diversity #skintone #naturalbeauty #shades #beauty #liquidfoundation #foundationroutine #glowyskin #glowymakeup #regram from @lilawolke_testet
The issue that presented itself about competitors was very clear. They were exclusive, expensive, and not versatile. Their products catered to women with light complexions and rarely marketed shades for women of color.
Fans and makeup gurus everywhere have been raving about Fenty Beauty makeup because of its’ boundary breaking shades, all thanks to the Bajan Queen. The makeup line consists of over 40 universal and natural coverage makeup for all shades ranging from pale tones (100) to the darkest skin tone (490).
Finally, a brand that represents women of all shades, especially women of a darker complexion. The singer expressed,” [That] I wanted to make sure all skin tones were covered, I wanted it to look like perfect skin, not like make up on skin.” Fenty Beauty competitors, “I don’t know if you can take it!”